Bobby, Mugdha to unveil ‘Help’ at IIFA

Actors Bobby Deol and Mugdha Godse will unveil the first look of their horror-thriller film ‘Help’ at The International Indian Film Academy Awards (IIFA) 2010, on June 3 in Colombo, Sri Lanka.

Also accompanying the duo will be the director of the film Rajeev Virani and the producers Sanjay Ahluwalia & Vinay Choksey.

At the event, the first promo of the film will played be on the screens exclusively for the media present from all around the World.

Directed by debutant director Rajeev Virani and produced by Sanjay Ahluwalia & Vinay Choksey of Rupali Aum Entertainment Pvt. Ltd., ‘Help’ was shot lavishly in Mauritius and Mumbai for a schedule of 45 days spread over a period of 8 months.

Bobby is very excited about his new film and the new look in the film and said: “I am very happy that the 1st look of our film will be unveiled at an International Platform like IIFA. The film is great and technically very sound. I believe in it in all ways and hope that the audiences will like the film too.”

Meanwhile, Mugdha said “I am very happy for HELP to be a part of IIFA 2010. I attended the IIFA last year also in Macao where my last film had its 1st look unveiled and glad that this time it’s ‘Help’ in Colombo, Sri Lanka. It is one the finest films of my career till date and I am hoping it will be a big leap for me as an actor.”

‘Help’ is a supernatural horror film that draws upon the story of a malevolent spirit who refuses to leave the human world.

Protagonist Vic (Bobby Deol) is a successful horror film director in Bollywood and is married to Pia (Mugdha Godse). Pia and Vic are having marital problems and in the midst of their troubled marriage, they have to rush Mauritus to visit Pia’s ailing father.

Little do they know that there’s something ancient and dark that remains still, hidden and silent in the old house where Pia grew up.

It can only wait, having been concealed in the shadows for years and all it wants to do is to strike again!

As the darkness spreads, things start to get worse and the spirit tries to annihilate everything. Now Vic and Pia must race against time to find out the secret which will save their lives.

Will their love gather the strength to survive the malevolent spirit or will they witness the most horrifying truths of their lives in a doomed attempt to save everything and everyone that means anything to the both of them.

‘Help’ is all set to scorch the cinemas all over on July 9.

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In pictures: International Indian Film Awards 2007

Geeta Basra was one of the stars who stopped to pose on the green carpet. Organisers chose green instead of red for the carpet to highlight global warming.

Presenter Boman Irani paid tribute to the UK by wearing different British outfits through the night, including this kilt, a James Bond outfit and even a Beefeater costume.

All the winners on the night were voted for by Bollywood fans from a short list chosen by Bollywood film experts.

Shilpa Shetty won a special award for the way she handled the Celebrity Big Brother racism row...

And Bobby Deol was so proud to see his dad Dharmendra Deol (second left) win a lifetime achievement award that he burst into tears on stage!

... before taking to the stage with choreographer Shymak Davar to perform a medley of Bollywood hits.

Father and son team Amitabh Bachchan and Abhishek Bachchan delighted the audience with their performance.

Hrithik Roshan had a great night. He won the Best Actor award for his portrayal of a superhero in Krrish, which is Hindi for There's No one Like You, and also got the prize for most glamorous male.

She was back on stage with her husband, Abhishek Bachchan, to present the award for best film, which was won by Rang De Basanti, or Paint It Yellow.

Aishwarya Rai looked like she was walking on air after winning the most glamorous female award.

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Dharmendra-Amitabh Relive Jai-Veeru Magic At IIFA

Bollywood veteran Dharmendra and his two sons Sunny and Bobby Deol turned emotional as thousands of fans gave a standing ovation to the thespian when he was honoured at the IIFA awards Saturday night for his outstanding contribution to the Indian film industry.

The popular Jai-Veeru duo of blockbuster 'Sholay' came together as Amitabh Bachchan recounted his long association with Dharmedra and presented the award for 'Outstanding Contribution to the Film Industry'. Bachchan went on to disclose a secret.

He said: 'Had it not been for Dharmendra, I would never have worked in Sholay. He recommended me. He insisted to (director) Ramesh Sippy to cast me in the role of Jai. I am very grateful to Dharmedra for this'.

As Dharmedra came on to the stage to receive the award from Bachchan, the thousands of fans gathered in the Sheffield FM Arena gave a standing ovation for the simple man from Phagwara, Punjab who made it big in the Indian film industry.

A clip showing a selection of Dharmendra's old films sparked off a wave of nostalgia among the audience.

Moved by the accolade and the standing ovation, Dharmendra paid tributes to his fans, and went on to emotionally recollect his association with Bachchan who, earlier, had regretted that 'we live about 50 feet away from each other in Mumbai, but we never meet. We had to come all the way to Yorkshire to meet'.

Dharmendra said: 'I don't remember if I had recommended him for the role in Sholay. In the film, he always used to get the upper hand by using the coin that had the same image on both sides. Today also he has scored over me.

'While shooting for Sholay, I remember Amitabh as an extremely introvert, painfully introvert, kind of a person. I tried to open him up by cracking jokes. He did open up later but not to the extent that I wanted.

'He is my neighbour in Mumbai and I wish I could just go across and pick up a bottle of liquor from his house.'

Dharmendra endeared himself to the large gathering comprising mainly Asians from Yorkshire and elsewhere in the UK when he said in an emotionally charged voice that India was his mother, but that he also held what he called his 'mausi' (mother's sister), Pakistan, close to his heart.

'I get emotional when I talk of Pakistan. I am everyone's', he said.

His two sons, Sunny and Bobby, joined him on stage, and the three spoke about their new film, 'Apne' in which they act together for the first time. Bobby Deol broken down in tears when he took the mike as he said: 'He's the best.'

During the awards ceremony, Basu Chatterji was honoured for his contribution to the industry, while Deepa Mehta was honoured for her contribution to the industry from outside India.

Popular actress Shilpa Shetty was honoured by reputed Yorkshire crickter Geoffrey Boycott on behalf of the local authorities for the poise and dignity she showed in the face of bullying in the January episode of Celebrity Big Brother.

The event saw scintillating dance performances by Akshay Kumar, Shilpa Shetty, Bipasha Basu and the Amitabh-Abhishek duo.

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