Big B to promote vegetarianism at IIFA

Superstar Amitabh Bachchan, the brand ambassador of India International Film Awards (IIFA), has been approached by PETA to promote vegetarianism at the three-day festival to be held in Macau, China next month.

People for the Ethical Treatment of Animals has sent a letter to Bachchan and organiser Sabbas Joseph, requesting them to shun meat from their menu.

"The science is conclusive: you can't go green without also going vegetarian. Kicking the meat habit is the best thing that anyone can do for animals, their health and the earth," said PETA India Chief Functionary Anuradha Sawhney in a press release.

PETA made the request after learning that the event will have a "go-green" theme. The animal rights organization hopes that its request will be honoured by Bachchan as he is a long-time vegetarian.

The festival will begin on June 13th in Macau in a star studded ceremony to be attended by Bachchan family, Kareena Kapoor, Hrithik Roshan, Shahid Kapoor, Neil Nitin Mukesh, Kangana Ranaut, Priyanka Chopra, Lara Dutta, Sonam Kapoor and director Subash Ghai amongst others.