MUMBAI: UFO Moviez has been awarded the 'Idea IIFA Innovation Award in Indian Cinema' at the grand finale of the 8th Annual International Indian Film Academy (IIFA) 2007 awards on 9 June 2007 at Yorkshire.
The decision to honour UFO Moviez was taken after a unanimous decision of the Advisory Board comprising Amitabh Bachchan, Ramesh Sippy, J P Dutta, Karan Johar, Jaya Bachchan, Pahlaj Nihalani, Shyam Shroff, Vinod Khanna, David Dhawan and Manmohan Shetty.
The Idea IIFA Award for Innovation in Indian Cinema is a Special Award which appreciates and honours innovation in the field of cinema, be it in techniques, ideas, technology or even creativity.
UFO Moviez, which has changed the way films are distributed and exhibited with their path breaking innovation in digital technology, is the first recepient of the award. UFO Moviez claims to be the largest digital cinema operator in the world.