Thursday, May 13, 2010

Lara, Riteish and Boman to host IIFA

After successfully hosting the IIFAs last year in Macau, the trio consisting of Lara Dutta, Riteish Deshmukh and Boman Irani will be hosting the award ceremony to be held in Sri Lanka in June next month.

The three stars were present at a press conference held this afternoon when the announcement was made.

“This year will be my fifth where I will be hosting the IIFAs. Everyone has seen what an amazing event it is. There is a lot of hard work that goes behind it and we are tremendously honoured to be a part of this family. And we are extremely excited to bring our brand of wit and wisdom to Colombo,” says Lara.

Boman who is known for his humour and rapport with his co-hosts says his association with IIFAs goes back six years now. “My first IIFA was in Singapore in 2004 and the six years that I have attended it I had a huge family and now I have a great extended family,” says Irani.

Also speaking about hosting the IIFA weekend in June, Riteish Deshmukh says he is looking to extend his three years as host. “It’s a great association and this is the third year that I am hosting the IIFAs. The IIFAs are has been and is an extended family to us. We are proud to be associated with the Micromax IIFA Awards and the Videocon IIFA Weekend.”

“We plan to do things that we have always done. Pull our friends’ legs and generally have a fun filled weekend. It’s an opportunity for the industry to get together under one roof and have a good time. And that’s what will happen this time too. The script is to have fun,” adds Deshmukh.

The IIFA Weekend will be held in Colombo from June 2 to 5. The weekend will consist of a fashion show, a charity cricket match, a world film premiere and the actual awards ceremony.


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