Star Plus will air the 11th edition of the International Indian Film Academy (IIFA) in July this year. Once the event is showcased on the official broadcaster, Wizcraft plans to take the show to 110 other countries to introduce more audiences to the event globally.
Says Wizcraft executive producer Wiz Viraf Sarkari, “Bollywood is not just an extravaganza in India. It has a huge fan following globally too especially in South Africa, Pakistan and southeast Asia. And we are gearing up to tap these markets with IIFA.”
Post the airing of IIFA on the Star Network, the event will be aired across the Sri Lanka National Network and then travel to other corners of the world including US, UK, South Africa and Hong Kong.
Says Sarkari, "We are looking at showcasing the event across eight to 10 other terrestrial channels that fall outside the Star Network."
Sarkari informs that approximately 10-12 associate sponsors have come on board and the inventories are already full. "We have not done any separate deal for the airtime slots. It was a bulk deal done wherein sponsors who came on board also got airtime slots as part of the deal. Thus, the deal included both online and offline partnerships," he said.
Micromax is the title sponsor of the IIFA Awards while Videocon is the official sponsor of the IIFA Weekend event.
The IIFA is being hosted by the Sri Lankan Tourism Promotion Bureau (SLTPB). Panasonic will continue backing the Greening of the IIFAs and Sri Lankan Airlines is the official airlines partner. The IIFA Foundation Cricket Match is sponsored by Dialog Telecom. The Videocon IIFA Weekend will have Coca-Cola as the official beverage partner. The Literacy Partner for IIFA 2010 is Linc Pens. Reebok is the apparel sponsor for the IIFA Foundation Cricket Match. Western Union has also come on board as the official money transfer partner. (IndianTelevision)