Micromax bags title sponsorship for IIFA Awards

Domestic handset manufacturer, Micromax bagged the title sponsorship rights for the upcoming 11th IIFA Awards to be held at Sri Lanka from June 03 to June 05, 2010.

To leverage from the deal, Micromax will launch limited edition of IIFA Wards mobile phone and also provide content on it for its consumers.

Mr. Vikas Jain Business Director, Micromax, said, “Micromax is delighted with its association with the IIFA Awards – a platform that is synonymous with innovation and appeal as is Micromax. Our partnership with IIFA will provide a unique experience for our consumers thereby strengthening our relationship with the Indian Diaspora across the globe specially the youth. We are sure that the Micromax IIFA Awards will reach new heights as never seen before.”

Mr. Sabbas Joseph, Director- IIFA said, “IIFA is pleased to partner Micromax as the title sponsor of the IIFA Awards 2010. We believe that this partnership lend a unique flavour to the IIFA celebrations. The Micromax IIFA Awards will enthrall audience, viewed by over 500 million viewers worldwide “