International Indian Film Academy (IIFA) 2010 has ‘3 Idiots’ in 14 of its nomination categories. The movie stars Bollywood’s “perfectionist” Aamir Khan alongside R. Madhavan, Sharman Joshi, Kareena Kapoor and Boman Irani. The film has been nominated for best film, best actor, best director and best actress, among others. The movie has been directed by Rajkumar Hirani and produced by Vidhu Vinod Chopra.
Other films that have crunched a large number of nominations are "Love Aaj Kal" starring Saif Ali Khan, Deepika Padukone and Rishi Kapoor, “Paa” starring IIFA brand ambassador Amitabh Bachchan, his son Abhishek and Vidya Balan and also "Kaminey" starring Shahid Kapoor and Priyanka Chopra.
While Imtiaz Ali’s “Love Aaj Kal” bagged nine nominations, R. Balki’s “Paa” and Vishal Bhardwaj’s “Kaminey” bagged eight nominations each.
Speaking about the event, Sabbas Joseph, one of the directors of Wizcraft said, "Colombo marks the second decade of IIFA. The nominees for the Micromax IIFA Awards 2010 are a compilation of the best work from the previous year and the suspense and celebration of these worthy nominations will undoubtedly create another magical IIFA."
The event is set to take place from 3rd June to 5th June in Colombo, the Sri Lankan capital.