Continental Insurance partners Sri Lanka Tourism in IIFA Awards 2010 in Colombo

Continental Insurance has been appointed as the official Insurance Company for the 11th International Indian Film Academy (IIFA) awards to be held in Colombo from 2 to 4 July.

The IIFA awards are held in different locations world over each year, in an attempt to reach out to the world and Sri Lanka has been chosen to host the awards this year from among countries such as South Africa, South Korea, Australia and the UAE being closely contested other countries to stage this mega event.

The event will see some of the biggest names in the Indian film industry gracing the Sugathadasa Indoor Stadium at the three day event that will also feature a Twenty20 match between Bollywood Stars and Asian Cricketers.

"We are happy to partner Sri Lanka Tourism and Wizcraft international in this event as this will indeed reposition Sri Lanka on the map. After a three decade war and peace returning to the country we need to see this as a marketing exercise for Sri Lanka and the Government's initiative to push this is indeed encouraging as these awards are considered to be on par with the Oscars. Continental Insurance is proud and privileged to be a partner of this mega event," Continental Insurance Director Chaminda de Silva said.

Continental Insurance Lanka Limited was launched in March 2010 is into Motor, Fire, General Accident and Marine insurance segments. Despite it being new, the team behind Continental is no stranger to the insurance industry and the company also has the advantage of being backed by the Distilleries Group of Sri Lanka (DCSL), which handled the management of Sri Lanka Insurance Corporation during its privatisation.

Being part of the DCSL group, which has the distinction of being on Forbes Asia's '200 Best Under a Billion' list for the last three consecutive years, as well as being one of the top five corporates in Sri Lanka, brings added stability to Continental Insurance.

The Continental team was responsible for a number of bold steps taken in the Insurance business in the past, and they are known trail blazers and trend setters in the local insurance industry. They have also been responsible for several past milestones achieved in the industry. With this experience behind them Continental is currently engaged in offering their valued customers unparalleled products in insurance.

"We are committed to taking the Sri Lanka brand forward and to making the world know that we are now one of the safest places's on earth and opens for business and leisure. Our partnership in the IIFA Awards is not accidental; it is a deliberate attempt to be a part of the engine of growth for this new beginning in our beautiful country SRI LANKA," de Silva added.

DailyMirror